Google Shopping and SMBs: What you need to know

We’re excited to launch a series of Hangouts on Air to help guide small and medium sized businesses through the transition to Google Shopping. This series of Hangouts will guide you through an introduction to Google Shopping--giving you all the information you need to list your products on Google Shopping:

Session 1: Google Shopping Introduction and Overview: Friday, July 13th - 9:30am PDT
Session 2: Introduction to Merchant Center: Tuesday, July 17th - 9:30am PDT
Session 3: Creating and Optimizing Your Product Listing Ads for Google Shopping: Friday July, 20th - 9:30am PDT
Session 4: Trusted Stores Overview and Setup: Monday, July 23rd - 10:30am PDT

To tune into this Hangout On Air:

1) Visit the Google Ads Google+ Page at 9:30am PDT / 12:30pm EDT.
2) Look for the stream post (see image below for what it will look like), and click to tune in. Be sure you’re signed into Google+!

We look forward to seeing you there, but if you cannot join us, we’ll be posting each session to this blog and the Google Business YouTube channel.

Posted by Jon Venverloh, Senior Manager, Google Shopping

Merchants: Get deeper insight into your product performance on Google Product Search

We frequently hear from merchants that data is gold - especially when that data provides insight into the performance of their products and their customers’ buying habits. We’ve listened to the feedback, and today we’re rolling out the first in a series of improvements to Google Merchant Center to put more data in the hands of merchants.

Starting today, retailers who submit product feeds to Google Product Search can view more detailed product performance data directly on the ‘Performance’ tab of their Google Merchant Center account.

In addition to seeing clicks on all products in aggregate over a specified period of time, merchants can now drill down to view click metrics for specific product categories, brands, condition and country. With these tools, it’s easy to compare the performance of different types of products, brands, and more to assess how you’re doing and identify areas that may need additional optimization.

With these improvements, merchants now have more detailed insight into product performance, allowing them make informed decisions about their business and drive increased ROI. We’re continually working to improve the Google Product Search experience for merchants and more tools are on the way. Check back soon for updates!


Posted by Mayuresh Saoji, Senior Product Manager, Google Merchant Center team