Easily find Google Trusted Store advertisers via new badges in Google Affiliate Network

We're excited to announce an easy way for publishers to identify advertisers within Google Affiliate Network that have earned the Google Trusted Store badge. Starting today in Google Affiliate Network, a badge will appear next to Google Trusted Store merchants in the U.S. that are also Google Affiliate Network advertisers.

About Google Trusted Stores
The Google Trusted Stores program helps shoppers buy online with confidence. The Google Trusted Store badge is only awarded to stores with a proven track record of reliable, on-time shipping and excellent customer service. So when shoppers see the Google Trusted Store badge on e-commerce websites, they know they’re buying from a store that provides a consistently excellent shopping experience. They also know that Google stands behind them when they shop, providing up to $1,000 of purchase protection in the rare event of a problem.

Benefits for publishers
The Google Trusted Store badge is a helpful tool you can use when considering advertiser affiliate programs to join. Look for the Google Trusted Store logo when browsing the Advertisers tab to find advertisers that are validated and certified by Google as providing a great shopping experience for consumers.

Benefits for advertisers
Advertisers have benefited from higher average order sizes and improved conversion rates after becoming a Google Trusted Store. If you’re an advertiser that delivers an excellent shopping experience and would like to learn more about the program, check out the Google Trusted Stores website for more information. If you earn the badge, it will automatically appear within your Product Listing Ads on Google.com and Google Shopping, as well as within the Google Affiliate Network interface.

We’re looking forward to hearing your feedback about this new feature, so don’t hesitate to share feedback via our Google Affiliate Network forum.

Posted by Bill Goudie, Systems Engineer

Introducing Zavers by Google — helping retailers and manufacturers deliver relevant coupons to shoppers

Today we’re excited to introduce Zavers by Google—a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them -- increasing basket size and redemption rates. So dog owners don’t get cat food coupons and parents of teenagers don’t get diaper coupons.

Unlike traditional media, Zavers’ real-time data gives manufacturers new ways to measure coupon redemptions and analyze consumer preferences so they can manage distribution, tailor campaigns, and optimize budgets for maximum ROI. Zavers also offers access to an extensive network of manufacturer coupons, opening up new retail revenue streams.

With Zavers, shoppers find manufacturer discounts on their favorite retailer websites, and save the digital coupons to their accounts. Then they simply shop for those products and check out as usual. Redemption occurs in real time, with savings automatically deducted at checkout when shoppers provide their rewards cards or phone numbers—no scanning or sorting necessary. Manufacturers only pay when a product is moved off the shelf.

Zavers by Google is growing fast. This month we are thrilled to welcome New York’s Original Grocer, D’Agostino, as the latest partner in our retail network. In the coming months, we will be announcing partnerships with a number of other major retailers.

Retailers and manufacturers can see first-hand how Zavers works by visiting our demonstration booth at the annual NRF Convention & Expo, January 14-15 (booth #2281).

If you are a U.S.-based retailer or packaged goods manufacturer, let us show you how Zavers by Google can help. To get started, please contact our sales team at g.co/contact-zavers or visit our website at google.com/zavers.

Posted by Spencer Spinnell, Director, Emerging Platforms, Google Commerce