Win the digital shelf with our new guide to Shopping campaigns

We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers.

To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like:

• How should you structure your campaigns: by product line, performance, or both? 
• Which feed attributes have the best chance of improving CTR?
• Are you adjusting bids quickly enough during peak seasons?

Download the “Shape Up Your Shopping Campaigns” guide now to ensure you’re making the most of your PLAs and data feeds.

 For additional help, here are a few resources:

• Tutorial Videos to help you get started
• AdWords Help Center for more detailed information on Shopping campaigns
• Learn With Google Webinar (April 15) for upgrade tips
• Learn With Google Webinar (May 22) for more advanced upgrade best practices

Posted by Matt Lawson, Director, Performance Ads Marketing

Let your shoppers speed through checkout on iOS apps with Google Wallet Instant Buy

Typing shipping and billing information on mobile devices can be a difficult experience, which is one of the reasons why 97% of mobile shoppers abandon their shopping carts. We introduced Google Wallet Instant Buy to make checkout on mobile sites and Android apps easier and help shoppers speed through the purchase process - often in as few as two clicks.

Today we're bringing this same technology to iOS apps. iOS developers in the U.S. can now sign up to integrate the Instant Buy API and bring a fast and easy checkout experience across iOS, Android and web.

Merchants and developers selling physical goods and services can use Instant Buy to take advantage of the following:

• Easy integration that works with existing payment processors
• Secure payments with 24/7 fraud monitoring
• No Google fees

Merchant success with Instant Buy

Many merchants have used Instant Buy to simplify their mobile checkout and turn visitors into customers on their mobile sites and Android apps. For instance:

• RueLaLa saw a 4X increase in purchase conversion for Google Wallet users on their Android app after integrating Instant Buy. More than half of Google Wallet users came back and made repeat purchases within a matter of weeks.
• Eat24 integrated Instant Buy and saw that Google Wallet users had an 11% higher average order value than that of credit card purchases on their Android app.
• Fancy experienced a 20% conversion increase on their mobile and desktop sites, as well as Android app.

We've been working with select early partners, including Wish, B&H, Eat24, Fancy, Newegg and Sionic Mobile to integrate Instant Buy into their iOS apps. We are excited to open the Instant Buy iOS API and welcome more developers to sign up today.

Easy integration process

Developers can now review the Instant Buy iOS SDK documentation and integration process. Integrating is fast and easy, with most merchants finishing the process in less than a week.

Learn more about Google Wallet Instant Buy. For the latest Google Wallet updates, follow us on Google+.

Posted by Justin Wong, Product Manager, Google Wallet

Google Shopping Express now available to Northern California shoppers with overnight service

Attention Northern California shoppers -- Need a quick birthday gift from Toys"R"Us but there isn’t one nearby?  Or heading out on a camping trip tomorrow and need some last-minute gear from REI?  Google Shopping Express is introducing convenient overnight delivery to shoppers throughout Northern California - from Fresno and Porterville in the south to Eureka and Crescent City in the north.  This new overnight service complements Google Shopping Express’ growing same-day offering which recently expanded from the San Francisco Bay Area to West Los Angeles and Manhattan.

Overnight delivery coming throughout Northern California

Overnight service is available today in East Bay cities including Berkeley, Concord, Danville, Dublin, Fremont, Oakland, Pleasanton, Richmond, Walnut Creek, and more.  We’ll be rolling out Google Shopping Express’ overnight service to most of Northern California over the next few months, from the California-Oregon border to cities like Fresno and Visalia in the south.  Customers will even be able to get products delivered to places like Big Sur and Yosemite.  Visit our website to see if overnight delivery service is available where you live today.

And if we’re not yet in your area, let us know and we’ll notify you when Google Shopping Express becomes available in your neighborhood.

Fast, convenient delivery from stores you love

With overnight delivery from Google Shopping Express, customers are able to shop from some of their favorite retailers on one site (google.com/express) - from well-known brands like Target, Walgreens and Whole Foods Market, to San Franciso-based favorites they might not have convenient access to, like Blue Bottle Coffee, Dodo Case, PhotoJojo and Timbuk2, among others.  

Simply place your order by 7:00 PM and you’ll receive your delivery the next day.  You can also easily shop while you’re on the go through our Android and iOS apps.  Once you’ve ordered your items, we’ll work with major shipping carriers to deliver them from the store to your doorstep.

Shoppers in Northern California can order from a range of stores including Blue Bottle Coffee, Cole Hardware, Costco, DodoCase, Fry’s Electronics, Google Play, Guitar Center, Hassett Hardware, L’Occitane, Nob Hill Foods, Office Depot, Palo Alto Sport Shop & Toy World, PhotoJoJo, REI, Smart & Final, Staples, Toys"R"Us and Babies"R"Us, Target, Timbuk2, Walgreens, and Whole Foods Market.  We continue to add more stores to the service, so stay tuned.

Same prices as in stores

With Google Shopping Express, there are no surcharges or mark-ups, products cost exactly what they do in stores.  You can also take advantage of in-store discounts and accrue loyalty points by providing your store rewards card information.

For a limited time, we’re also offering shoppers six months of free, unlimited deliveries.*  And shoppers in our new overnight delivery area can also enjoy a free $10 to spend on us.**  Happy shopping!

Posted by Brandon Trew, Product Manager, Google Shopping Express

*Six-month subscription of free delivery. Your account must be in good standing to remain eligible. Subscription offer expires 6/30/2014.

**Applies only to first purchase (whether or not it is the coupon amount or more) made before today's end and not to delivery fees or in-app purchases. Valid while delivery slots last. Your account must be in good standing to remain eligible.

For complete terms and conditions see g.co/shopexpressterms.